Thai's Insurance

This advertisement tell us about father’s love to his daughter although his daughter can not receive presence of her daughter cause her father could not talk and had disabilities. 

So, here they are 3 question gave by Mr. Romel for us to analyze

1.       Why this advertisement use a father and a daughter as its models? (mean:why not a mother with her son or mother with her daughter)

2.       Why in this ads use fear technique?

3.       In western, insurance is a must. But, why this ads show such as a poor family as its models?

So, here are my analysis

1.       First, why this ads use a father and his daughter, supposedly said daughters are closer to her father and sons are closer to mother. So, why this ads use father and his daughter? In my opinion, this ads want to show us that father could love and care to his daughter like mother do even though sometimes father looks never care and decisive.



2.       Why insurance ads use fear technique because it’s more effective to advertise insurance with using fear technique. With showing the case like this, it may remind us the bad case may happen anytime, anywhere, and to anyone. Just in case we face it, we have the solution from this ads, the insurance want to attract people out there to open their eyes in the possibility of life that can happen on them. They also include in the video that if you join the insurance, you can have protection of your health and dead. That is why it’s very efficient to advertise insurance in that way, because it will attract many people to realize that it is very important for them to join the insurance.



3.       Why this ads show a poor family as its models? This ads was using a plain folks technique. Why using this technique? Because this ads want to show us that, this insurance is for anyone. This ads want to show us that anyone can join this insurance, not only for rich and not only for poor. Just to remid that bad things may hppen not only to poor people but also to rich.