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Jumat, 22 Januari 2016

Pantene Advertisement



Analyze Pantene Product

In the second meeting, we got task again to analyze “Pantene” ads product. And Mr. Romel gave us 2 question to answer, here they are:


1.       Why this product use a girl as its model? (mean: why not men)

2.       Give the explanation between the story-line and the product and also its tagline “Berkilaulah Pantene.”
 
So, after discussed with my team, here are our answer


1.       About why this product use girl as its model, because girl tends to be more effective in grabbing attention and girl has more aesthetic value. So, that’s why this product use girl as its model.

2.       So, here our analysis

The story-line is about a deaf girl who wants to play violin but she got underestimated by people around her. She felt so hopeless, down, and insecure but then she met an old men who gave her a new spirit.

So, the explanation between the story-line and the product is everyone can shine even though they have disability. We believed why this product used this story-line because its tagline “Percayalah tak ada yang tak mungkin. Berkilaulah, Pantene.” So that’s why this product raised the impossible thing.

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